For these reasons, if we are to really undertake a change in the system, I believe that we must consider the following issues: First, a transition away from globalization based on market principles, where finance is at the core, to an alternative globalization that recognizes cultural diversity; second, a transition to a 'creative economy' based on 'culture-based production' and away from a system of mass production and mass consumption; third, the revival of creative work that produces 'authentic value' that is backed up by cultural values, and the emergence of 'culturally creative individuals' who can create their own lifestyle culture, transcending spurious consumption booms; and fourth, a systematic blueprint for an inclusive and full-engagement society where each and every citizen can fully develop their creativity while being guaranteed a basic income, unlike the forms of welfare provision up until now.

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